Thursday, March 08, 2012

On the western NGO's proclivity to "help" Africa.

This IC campaign is a perfect example of how fund-sucking NGO’s survive. “Raising awareness” (as vapid an exercise as it is) on the level that IC does, costs money. Loads and loads of money. Someone has to pay for the executive staff, fancy offices, and well, that 30-minute grand-savior, self-crowning exercise in ego stroking—in HD—wasn’t free. In all this kerfuffle, I am afraid everyone is missing the true aim of IC’s brilliant marketing strategy. They are not selling justice, democracy, or restoration of anyone’s dignity. This is a self-aware machine that must continually find a reason to be relevant. They are, in actuality, selling themselves as the issue, as the subject, as the panacea for everything that ails me as the agency-devoid African. All I have to do is show up in my broken English, look pathetic and wanting. You, my dear social media savvy click-activist, will shed a tear, exhaust Facebook’s like button, mobilize your cadre of equally ill-uninformed netizens to throw money at the problem.

Cause, you know, that works so well in the first world.


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from: A Peace of my mind: Respect my agency 2012!

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